ANZAC Day 2023 Campaign
For the BrandNet Anzac Day 2023 campaign, I was in charge of the social media collateral and printed advertisements. These are as follows:
#spiritofanzac
This hashtag was used to encourage others to share their Anzac stories. These stories ranged from veterans who had served in the Defence Force to stories about loved ones who served. The hashtag was promoted throughout our social media as well as the website. An example of the hashtag in use can be seen below on two webiste banner variations.
Meta Carousel ad for the ANZAC 2023 Giveaway.
ANZAC 2023 Giveaway
During the campaign, we also had a giveaway pack that could be won if the customer answered a series of questions correctly. A bunch of customers who had correctly answered all the questions were thrown into a raffle and randomly chosen.
A Meta post outlining how to enter and win the giveaway competition.
